From Nudie Jeans:
To get the perfect jeans, start to wear in a pair of dry denims. To break in a pair of dry, unwashed jeans you need to wear them everyday for at least six months before you wash them. No pre-washed or pre-faded jeans in the world can compete with a pair of natural worn in jeans. The special features of the indigo dye makes the jeans age in a unique and beautiful way, reflecting your everyday lifestyle.
To celebrate the magic of the indigo colour, Nudie Jeans Co has arranged a global Wear & Tear Competition during 2009. The competition launches on the 1st of July and ends on the 28th of February 2010. A winner with the most beautiful pair of Nudie Jeans is appointed in every country where you can find a Nudie Jeans retailer. The grand prize is a 500 euro voucher in the Nudie Jeans web shop. The competition can easily be followed at nudiejeans.com, also by non-contestants.
To enter the competition all participants need to register at www.nudiejeans.com. After registration, a user profile will be created where images continually can be uploaded to show the break in process of all contenders' dry denims. Each participant's latest uploaded image will automatically be published in the "Wear&Tear Denim Gallery" on our (Nudie's) web site. The winners will be announced at nudiejeans.com in March 2010.
Stay tuned for updates from Denim Bar, as next week we will be announcing details regarding our upcoming Nudie Jeans Wear& Tear event!
The break-in process of pair of Big Bengt in dry denim.
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