11.20.2007

OOH BABY, I LIKE IT RAW

Shimmy shimmy yo.

Here's a perfect example of what to expect from your raw Nudie denim. While we recommend wearing them for at least 6 months before washing, Jeff wore his Organic Even Stevens for approximately 4 months before throwing them in the washing machine.





Our resident Nudie expert wears his jeans pretty hard and every single day, whether he's in the shop helping you pick out your favorite new pair of dry denim or sliding across the stage at his band's rock shows.


On Jeff: Nudie Even Steven in Organic Dry, $165.

Jeff's band: The Drugstore Cowboys